LinkedIn For Artists: Is It Any Good For Creatives In 2024?

Career/Marketing

LinkedIn For Artists: Is It Any Good For Creatives In 2024?


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The Best Practices When Using LinkedIn For Artists

With the importance of social media being emphasised over and over again, artists are often left wondering which platforms are the best to showcase their work. We’re used to signing ourselves up to Instagram, TikTok and Facebook – but have you ever considered LinkedIn for artists? If not, then it may be time for that to change.

Once primarily viewed as a networking site for professionals in the corporate world, LinkedIn has transformed into a multifaceted platform accommodating various creative industries. In this article, we’ll explore what LinkedIn is, whether it’s a suitable platform for artists, how artists are utilising it, and provide some valuable tips for artists looking to leverage LinkedIn to further their careers.

What is LinkedIn?

Founded in 2002, LinkedIn started as one of the first business-orientated platforms. Today, it’s ethos remains – cementing itself as a social media site designed for professionals to connect, share their expertise, and explore potential job opportunities.

It allows individuals to create detailed profiles showcasing their work experience, skills and accomplishments. Users can connect with others, join groups and participate in discussions related to their fields. However, using LinkedIn for artists and creatives alike wasn’t a common activity in the beginning. In recent years, LinkedIn has expanded its features to accommodate a broader range of professions, including those in the creative industries.

Is LinkedIn a Good Platform for Artists?

If you’ve only ever been involved in the arts, then it’s not surprising that LinkedIn hasn’t come to your attention yet. Artists are much more likely to utilise the visual features of Instagram, Facebook and TikTok over corporate social media sites .The question on many artists’ minds is whether LinkedIn, with its business-oriented reputation, can be a suitable space for creative expression.

Surprisingly, the answer is a resounding yes. LinkedIn has become a hub for artists to not only exhibit their portfolios but also to engage with a diverse audience, including potential clients, collaborators, and art enthusiasts. The platform’s professional atmosphere can lend an air of credibility to artists, positioning them as serious professionals in their field.

For a field that relies so heavily on networking – LinkedIn has proven itself to be super beneficial. Artists can find directors, curators and gallerists directly, providing a space to connect with them and introduce their work. It’s also really refreshing for emerging creatives to see job timelines – understanding the journey it took for someone to become successful.

Do Artists Need LinkedIn?

As a visual artist – LinkedIn may not be your go to social media platform, but that doesn’t mean you shouldn’t look into it. Think of it as the space to show your professional side. With less of a focus on images, you can use LinkedIn to display your artist statement and bio, your previous experience and any other business related content that wouldn’t suit other sites. Like with all social media platforms – they’re not absolutely necessary, but it is strongly recommended for those who want to develop an established art career.

We understand that there’s a lot of different sites out there and it can be overwhelming to keep up with them all. So, ask yourself what you want to get out of using LinkedIn. Is it to find creative job roles to alongside your practice? Is it to build a network of like-minded people? Or is it to have an online space to showcase your work? Consider if you have the capacity to take on another social media account to avoid burn-out and stress. This should help you decide whether it’s the right online platform for your career, your wellbeing and your art.

How Are Artists Using LinkedIn?

Showcasing portfolios:

LinkedIn allows artists to create a ‘featured’ section directly on their profiles. This enables artists to curate their own portfolios using their favourite artwork, providing a virtual gallery that can be accessed by anyone in their network. Artists can display their paintings, digital art, photography, sculptures and other creative works – allowing viewers to appreciate their talent and style with an easy glance at their profile.

By being present on LinkedIn and setting up your profile professionally, you’re increasing the chance of someone working with you. Make sure to spend time perfecting your profile, seeing it as a digital portfolio that anyone can access.

Networking and collaborating:

LinkedIn offers a vast network of talented people from various industries. Artists can connect with fellow creatives, art collectors, gallery owners and potential clients. These connections can lead to all sorts of opportunities including collaborations, exhibitions and commissions – expanding the artists’ reach and opportunities.

Start by connecting with your co-workers, university peers and friends. As your career develops, so will your network. It’s important not to feel rushed and let these relationships form naturally as you gain more experience.

Promoting Art Events:

Artists should also use LinkedIn to promote their exhibitions, workshops and other events. By creating event pages and sharing them with their network, artists can generate buzz and attract attendees, ensuring their events reach a wider audience beyond the traditional art circles.

There’s not as much emphasis on posting frequently on LinkedIn, so opt for quality over quantity. Make sure you’re sharing the things that are important, and regularly interacting with the posts of others too.

Finding Jobs and Experience:

One of the great benefits to LinkedIn is the job search accessibility. Artists can perfect their work profiles, network and find opportunities all in one place. Even if you’re pursuing art as a full time job, you may be able to find artist open calls and awards to apply to on LinkedIn.

It’s a great platform for discovering job roles that you never even knew existed in the arts industry. If you’re left questioning what to do with your art degree – perhaps spend some time researching the available positions out there.

Tips For Using LinkedIn As An Artist

1. Optimise Your Profile:

Create a compelling and detailed LinkedIn profile. There are a significant amount of sections to fill in; so take your time. Use a professional profile picture and write a captivating headline that succinctly describes your artistic identity. Fill out the summary section with your artistic journey, influences, and goals. Include keywords related to your style and medium to enhance discoverability.

2. Showcase Your Portfolio:

Take advantage of the ‘featured’ section to display high-quality images of your artwork. Organise your portfolio into different sections, making it easy for visitors to navigate and explore your diverse creations. Try to think of your most significant pieces of work or projects that encompass your practice.

3. Engage Authentically:

Engage with your connections in a genuine manner. Comment on their posts, share relevant content, and participate in discussions. Authentic interactions can foster meaningful relationships and expand your network within the creative community. After you meet someone at an art event, try finding them on LinkedIn and dropping a message.

4. Share Your Process:

Share behind-the-scenes glimpses of your creative process. Post photos or videos showing your workspace, sketches or works in progress. This humanises your profile and allows your audience to connect with you on a personal level. Just because LinkedIn is more business-orientated, doesn’t mean you can’t show the physical and material aspects of your work. Although, try to remember that LinkedIn has a more professional feel to it than other social networks – so be selective with the way you put content together.

In Summary: LinkedIn For Artists

LinkedIn has evolved into a dynamic platform where artists can thrive despite its business connotations. The social media platform is a great addition to your online presence, adding a level of professionalism and easy discovery. By optimising profiles, engaging authentically and leveraging the platform’s features; artists can harness the power of LinkedIn to further their artistic careers. In this day and age, LinkedIn looks set to stick around and we might swell utilise it for all it’s worth.

What are some of your top LinkedIn for artists tips? Let us know in the comments below!

Don’t forget you can always share your art with us! Submit your work or tag us on Instagram @darkyellowdot.

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