5 Easy Tips For Building Your Instagram Presence As A Digital Artist

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5 Easy Tips For Building Your Instagram Presence As A Digital Artist

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How To Use Instagram To Your Advantage When Posting Digital Art

Instagram is one of the fastest-growing social media platforms to date. Statistics show that the app surpassed 2 billion monthly users in 2021. In the UK, 57.4% of women and 42.6 % of men reported using Instagram in 2021. This is why professionals have now flocked to the platform to market their products and services. Digital artists have also started to use the site to find new clients and show their work off to the world. Building a presence as a digital artist can be difficult, especially since there is a lot of competition on social media platforms. But finding the right strategies will help you grow your following and increase your overall visibility. While getting to the level of other famous digital artists on Instagram such as Dan LuVisi or Flore Maquin can be challenging, it is not impossible. Here are a few digital artist tips for Instagram you can implement to build your presence on the platform:

1. Ensure quality over quantity

It might be tempting to keep uploading every piece you’ve done on your timeline. However, the quality of your art may suffer if you try to push yourself to keep posting new content. Instagram is a space to show your work and as our guide for artists will tell you, your portfolio can make or break your presence in the art world. You should carefully choose which pieces you are proud enough to show instead of forcing art for the sake of content daily. Ensuring quality over quantity will let your followers know that you are not necessarily pushing for fame, but rather you are proud of what you have achieved as an artist. When choosing which pieces to upload, be sure they follow Instagram’s image requirements, ensuring the highest possible quality. An aspect ratio of 1.91:1 and 4:5 will enable your photos to retain their quality and avoid blurry uploads. Be sure to also showcase your range as an artist when choosing which works to post. While it’s ideal to have pieces adhering to your natural style, a wide variety will also diversify your portfolio – essential for increasing your presence on the platform.

2. Tell a story through your pieces

When looking at your page in overview, Instagram users will be naturally drawn to accounts they can invest their time and attention in. To do this, is no better way than to telling a story through your work itself. Telling your own, personal story through your online content has been proven to increase personal brands across all types of industries. Through this, you’ll not only solidify your capabilities to transform emotions into beautiful works, but also increase your appeal to your audience. Your personal narrative encapsulates where you’ve been, who you are, and what you want to be in the future. All of which can be portrayed in your artworks and to artistic quality. This branding will draw in more people and build your Instagram presence as they will be more willing to stay invested and updated on your activities. You can appeal to their emotions and at a more personal level by creating symbolic pieces or thought-provoking works.

3. Be sure to use Instagram hashtags

There are other ways to grow your presence outside of posting your digital art on Instagram. You should also consider using hashtags when uploading your work. Many digital artists on Instagram have done so to create a personalised space where their followers can easily find their works. Hashtags are important for making your art easier to discover, help you find a niche and promote your content. Be sure not to make it too wordy or broad since it could detract people from searching or put you on a highly-saturated side of the platform. You should also use hashtags that are relevant to your art whether it describes the theme, message, or depiction in the piece. Such hashtags include #DigitalArt or #DigitalIllustration and more. Otherwise, you may not be found by people who are looking for works like yours. These tags are great tools to gain visibility and find the right target audience for your art.

4. Network with other artists

There are many digital artists on Instagram today because it is such a welcoming community. It may be ideal to reach out to a few to create a wider network of professionals that can help promote your work and refer clients to you. Look under art-related hashtags to find creators whose style you like in order to build organic relationships with them. In turn, they may post your work to their personal feeds, encouraging their followers to check out your profile. Networking with other artists also helps increase your presence as your account will now appear on their “similar accounts” feature, which directs users to profiles they might be interested in.

5. Boost your digital content

While some people might want to grow their presence organically, this may not always be the easiest solution. Thankfully, creating a professional profile makes Instagram better for digital artists as you now get to boost your content. You will be able to set the number of views you wish to get, who you want to see your post, and how long you want the platform to engage people. This is similar to stores creating ads but instead of selling products, you are promoting your artworks. Boosting your content will make it easier for your target demographic to find your pieces, ensuring you reach new audiences. If you want the campaign to run for a while, this may be costly. However, it can very beneficial alongside other strategies. Additionally, it may bring you more commissions in the future.

When growing your Instagram presence, you should always remember that retention is also an important factor. Be sure to keep your audience engaged and invested in your work to ensure they stay with your account. This will also encourage them to share your work with others and even commission you for a piece. These are just some of our digital artist tips for Instagram when growing your online presence.

DO YOU KNOW OF ANY ADDITIONAL DIGITAL ARTIST TIPS FOR INSTAGRAM? LET US KNOW IN THE COMMENT SECTION BELOW!

If you found this article useful, share it around to help other digital artists! You can also sign up to the mailing list to be updated on more posts like this. And if you have any unanswered questions, drop us a message on our Instagram or Twitter (@darkyellowdot) and we’ll do our best to help out!

Thanks for reading, and don’t forget to share your art with us by submitting your work or tag #darkyellowdot on Instagram.

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This article was exclusively written for darkyellowdot.com by Jenica Violet.

By Mia Harwood

June 13, 2022

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5 Easy Tips For Building Your Instagram Presence As A Digital Artist